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The purpose of Hokkaido Television Broadcasting Corporation (HTMBC) is to contribute to the prosperity of the industrial economy, to promote development in harmony with the nature of Hokkaido, to contribute to the development of education and culture, and to contribute to the interests and welfare of the people of Hokkaido, by organizing rich and diverse broadcast programs that respect the public nature and take advantage of the characteristics of commercial broadcasting.
In programming, our policy is to use a wide range of material that helps cultivate and acquire the common sense, emotions, knowledge, and skills necessary for daily life, and that serves as a source of new activity, always with attractive educational, liberal arts, healthy entertainment, and fresh news coverage as its content. It shall be a project with a high aroma of humanism. Based on the above basic policy, the programs to be organized are divided into the following types.
Programs other than school and social education, which are not restricted to certain workplaces or specific groups of people, and which aim to improve the cultural life of the general public by deepening their knowledge, cultivating their sentiments, and enhancing their ethics in all areas of national life, including literature, art, society, economics, and science.
The purpose of educational programs is to provide knowledge and materials useful for viewers to perfect themselves as members of society.