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Quality Value Convenience is an American broadcast television network and flagship shopping channel specializing in home television shopping, owned by Qurate Retail Group. Founded in 1986 by Joseph Segel in West Chester, Pennsylvania, United States, QVC broadcasts to more than 350 million homes in seven countries, including channels in the United Kingdom, Germany, Japan and Italy, along with a joint venture in China with China National Radio called CNR Mall.On October 25, 2016, QVC announced the creation of Beauty iQ, a women's television channel based entirely on beauty products. The network launched on DirecTV and Dish Network on October 31, 2016. Beauty iQ aired live programming Monday through Friday, 8 pm to midnight ET. Beauty iQ ceased live programming on March 13, 2019. As of April 23, 2019, QVC introduced Beauty iQ as its first digital-only channel to better reach its younger audience. On March 1, 2021, BeautyiQ was converted to QVC NOW, a mix of multiple repeating QVC schedules.All QVC operations (US, UK, Germany, Japan, Italy, and China) run 24/7, although live broadcast times vary by region.
