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La7
  • Italy

  • Entertainment

La7 is a free Italian television channel owned by Cairo Communication. Until 2013 it was owned by Telecom Italia Media and operated by Telecom Italia.
The signal overflow means that parts of Albania, Croatia, Switzerland, Malta, Montenegro, Monaco and Slovenia also receive La7 broadcasts.
In 2001, Lorenzo Pellicioli and Roberto Colaninno of Telecom Italia announced that they had acquired Telemontecarlo, to create a strong competitor against the six other national chains in Italy. On June 24, 2001, the network changed the station's name to La7.
Compared to initial premises, such as hiring popular TV hosts, presenters and journalists, La7's ratings and shares were far below those of its major competitors. However, in 2010-2011 the channel began to double its rates, also thanks to the current news director Enrico Mentana and his news program TG La7.

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